Got a New Product or Invention, Now What?

Got a new product or new invention and don't know where to begin? Here are 3 Must-know things about marketing your new invention. Being the First and Fastest to the MarketplaceIf you have a truly innovative product and launch your product on television, exposure is almost guaranteed. Further, a successful product on television usually attracts retail outlets. Exposure of this kind can also drive business to your website, creating marketing synergy. Television offers one of the fastest ways to bring your product to market and the options for bringing your product to market in this manner are countless. Some of the most popular ways include getting your product on the home shopping channels like QVC and HSN. Nick Romer, best selling author of "Make Millions Selling on QVC: Insider Secrets to Launching Your Product on Television and Transforming Your Business (and Life) Forever" says, "Being first and fastest to the marketplace with your product can give you a competitive edge over other similar products." (For a full description of Romer's book, visit: www.sellonq.com/ambook ).Romer ought to know, he's made millions tapping into the shopping channel phemomenon. "If you're looking for a way to gain massive exposure for your product, QVC should be a top priority in your marketing efforts," he says. "One hit on QVC can not only get you immediate sales, but it can also open doors to chain store buyers that might otherwise not have noticed your product." The Internet as a Product Launch ToolThe top video sharing site, Youtube.com, can get your exposure for your product with potentially millions of impressions (views) if you think through the creation of your video and offer an informative, funny, or otherwise creative video. But it doesn't stop at Youtube. Video sharing site Metacafe.com is also another popular destination for videos and there are countless others. A simple Google search for "online video sharing sites" should produce a list of other candidates for your marketing efforts. Trade ShowsGenerally speaking, there are two types of trade shows. Those that are geared towards the wholesale industry and those that cater to individual consumers. With thousands of buyers in attendance for either style venue, the right trade show can provide tremendous concentrated exposure for your new product or invention. Marketing at a trade show includes travel expenses, lodging, and the cost of the trade show booth at a minimum. Booth costs range from hundreds to thousands of dollars. The larger the show, the higher the cost. A simple internet search can provide information on tradeshows for your industry. Contrasting tradeshow opportunities to television, according to Romer's blog on www.sellonq.com, "In my experience, it takes about four consumer trade shows to do what we can do in ten minutes on QVC." He says, "But that should never deter you from doing trade shows because they reach a different crowd and can broaden exposure for your product."ConclusionWhile television can be the skyrocket you need for gaining exposure to your product, the key to success in marketing your new product or invention is in being consistent in your efforts. The more time you spend planting the seeds of marketing the greater the potential will be for you to see measurable results, especially if you do a little a day for a great length of time.